Teen Pregnancy The Mom And Child s Well Being, And The...

Teen Pregnancy Title: Teen Pregnancy Thesis : Teen pregnancy can affect the moms education, the mom and child’s well being, and the family’s financial stability. I : Introduction a : How old was your mom when she got pregnant with you? b : 750,000 girls in America get pregnant each year. c : Teen pregnancy can affect the moms education, the mom and child’s well being, and the family’s financial stability. II : Education a : Only 40% of teen moms graduate High School, and less than 2% graduate college. b : Studies have shown the family/parenting classes for teen moms, along with at school day care services increase graduation rates for these parents. III : Well being a : There are many unspoken risks of abortion. b : The stresses of birth have a higher risk of affecting a teen mother, than an older woman. c : When a teen mom gets pregnant the risks of miscarriage and low birthweight, the leading cause of underdeveloped organs, is increased. IV : Financial stability a : 80% of teen moms end up on welfare at least once in their life. b : The cost of caring for a child until the age of 18 is $245,340-$304,480. Roughly $15,000 a year/ $300 a week. V : Conclusion a : Teen pregnancy can affect the moms education, the mom and child’s well being, and the family’s financial stability. Teen Pregnancy: How old was your mom when you were born? Throughout manyShow MoreRelatedAdolescent Pregnancy Risks Of Mother And Her Child849 Words   |  4 PagesAdolescent Pregnancy risks to mother and her child Risks to Adolescent Mother Having a baby as an adolescent can be very traumatizing for the mother to be. Upon finding out that she is pregnant she begins to feel a lot of different emotions. She then begins to second guess herself causing the feeling of sadness, being mad, feeling stressed and even depression. One of the hardest things that adolescence parents go through is how to let their parents know of the news. Without any support, she willRead MoreLong Term Effects Of Single Parenting Adolescents And Young Adults1431 Words   |  6 Pagesand young adults In today’s world, single-parent families become the opposite of the so-called â€Å"nuclear family†, which consists of a mom, a dad, and children. Single-parent households increased in the last 20 years and today, finding a family headed by: mothers, fathers, and grandparents only appears normal. This new pattern creates difficulties on children because single-parents tend to devote more time to work in order to achieve financial stability, which decreases the time he/she dedicates to his/herRead MoreFeminism, Abortion And Contraception1217 Words   |  5 PagesI recently spoke with the doctor who delivered me into this world nearly eighteen years ago. He s been a friend of the family years, even before I was born. Now retired, he had delivered newborns for over thirty years. I recently asked him what the ratio was between older and younger women giving birth these days. He replied, â€Å"More older women than you d think... every once in a while, you might see some p oor 16 year old girl having a rough time, but usually 20 to 30 year old women with an occasionalRead MoreTeen Pregnancy And The Teenage Pregnancy Rates2094 Words   |  9 PagesPregnancy and parenthood is a significantly life- altering event that anyone could experience. These two life events inquire not only physical but mental obstacles. What happens when these events occur when your body is not physically developed and your mental maturity is not fully ripened? This happens too often amongst the teen age population. In the United States, teen pregnancies are the highest when compared to other developed countries. Teen births account for 10% of all births in the UnitedRead MoreThe Effects Of Divorce On Their Intimate Relationship1784 Words   |  8 Pagesmost traumatic things that a child may go through. Although, the reasons for divorce can range from financial, lack of communication, infidelity to a lack of love for each other. Many of these children have a cacophony of th ings that is being initiated in their minds that can cause depression, concentration issues at school, and behavior issues at home, as well as at school. The effect or psyche on these children as they grow into young adults can vary from not being able to trust others, or lossRead MoreAbortion Is The Intentional Termination Of A Pregnancy After Conception3991 Words   |  16 PagesLiberties Expert, â€Å"Abortion is the intentional termination of a pregnancy after conception. It allows women to put an end to their pregnancies, but involves killing the undeveloped embryo or fetus†. Abortion is one of the most popular topics and debates getting action all over the world. In American politics, it is a controversial topic. The three standard arguments in abortion are: the killing of human beings is prohibited, a fetus is a human being, and the killing of fetuses is prohibited. In the year 1973Read MoreDifferences Between Family And Parent Families3378 Words   |  14 Pagesis n ot uncommon for a child in today’s society to be raised in a single-parent household Compared to peers in intact families, adolescents in single-parent families and stepfamilies seem more likely to engage in delinquency as I research. This relationship appears to be operating through differences in family processes parental involvement, supervision, monitoring, and parent child closeness—between intact and non-intact families and peers living in traditional intact families (two married-biologicalRead MoreSingle Parent Families Vs. Two Parent Homes3398 Words   |  14 Pagesis not uncommon for a child in today’s society to be raised in a single-parent household Compared to peers in intact families, adolescents in single-parent families and stepfamilies seem more likely to engage in delinquency as I research. This relationship appears to be operating through differences in family processes parental involvement, supervision, monitoring, and parent child closenessà ¢â‚¬â€between intact and non-intact families and peers living in traditional intact families (two married-biologicalRead MoreEssay about The Results of Children in Fatherless Homes16087 Words   |  65 PagesDivorce and out-of-wedlock childbearing are now epidemic in American society. Both forms of disrupted families are harmful to children and to society. The children of single parents are more likely to do poorly in school, commit crimes, and become single parents themselves. In addition, the increase in single-parent families contributes to such social problems as poverty, crime, and a decline in the quality of public education. Divorce and out-of-wedlock childbirth are transforming the lives ofRead MoreNursing Essay41677 Words   |  167 Pagesappropriate balance. This study was supported by Contract No. 65815 between the National Academy of Sciences and the Robert Wood Johnson Foundation. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the organizations or agencies that provided support for this project. International Standard Book Number 0-309-XXXXX-X (Book) International Standard Book Number 0-309- XXXXX -X (PDF) Library of Congress Control

Research Of Working Capital Management And Profitability Finance Essay - Free Essay Example

Sample details Pages: 8 Words: 2518 Downloads: 10 Date added: 2017/06/26 Category Finance Essay Type Research paper Did you like this example? Average collection period is formulated by dividing accounts receivable by sales and multiplying by the number of days in a year (365). It is the average number of days which a firm manages to collect its outstanding debts from customers (Garcia-Teruel Martinez-Solano, 2007). According to Lazaridis and Tryfonidis (2006), acerage collection period is one of the components to measure the cash conversion cycle which is manageable to maximize the profitability and improve firms growth. Don’t waste time! Our writers will create an original "Research Of Working Capital Management And Profitability Finance Essay" essay for you Create order In Raheman and Nasr (2007) research adaptation, the correlation analysis between average collection period and net operating profitability shows a negative coefficient. This means that if the average collection period increases, it will lower the profits in return. However, the Pearsons correlation proved there is a strong positive relationship between average collection period and cash conversion cycle. Most profitable firms are observed to have a shorter period of collection period (Deloof, 2003). These same firms a re also larger in size, have higher sales growth and lower debt financing. Further research done by Garcia-Teruel and Martinez-Solano (2007) had its result consistent with Deloof (2003) finding. They had agreed that elongate the deadlines for customers to repay their payments may project greater payment facilities, but would negatively affect the profitability of a firm. Sales may also be increased due to the leniency of firms collection policy. To increase cor porate value, a high quality accounts receivable portfolio could be created, safeguarded and realized through effective credit management. This is due to heavy investments in accounts receivable by larger corporations. Hence, Pike and Cheng (2001) felt it is important to control the credit management policy and practices choices in order to maximize value. The lower the investments placed on accounts receivable, the more reduction in interest costs, hence, a respectable increase in earnings (Milling, 1991). Besides that, there is a close relationship between sales growth and the level of current assets (Kim, Rowland Kim, 1992). The example given was that the increment in credit sales will lead to higher inventories and accounts receivable. It is unavoidable to invest in current assets in that matter. According to Deloof (2003, p.584): An alternative explanation for the negative relation between accounts receivable and profitability could be that customers want more time to assess the quality of products they buy from firms with declining profitability. Schwartz (1974) debated that firms that are able to obtain funds at lower cost would offer trade credit to firms facing higher financing cost through finance-based models. Emery (1984) was able to conclude that investments in trade credit are a much better option for short-term investment than market securities. The advantage of trade credit can be spontaneous and exist without formalities, but the limitation is that it is available for goods and services only (Hossain Akon, 1997). Inventory Turnover on Profitability Zero inventory and Just-in-time manufacturing had been a popular inventory management practices (Reynolds, 1999). In much simpler terminology, inventory turnover means the cycle of using and replenishing goods. According to Reynolds (1999), inventory turnover analysis has major importance because inventory management directly impact operations profitability. This analysis serves as a measure of firms efficiency and profitability. Inventory turnover analysis can assist financial managers in recognizing problems and can help reduce associated costs. Average Payment Period on Profitability Companies of different sizes (small, medium and large) are now taking longer time period to repay their debts (Anonymous, 2005). The same author also mentioned that was affected due to larger companies imposing longer payment terms on their suppliers, who are usually not in a position to choose. Companies in a lower part of the chain would face cash flow problems as companies on the upper chain wait for payment before they pay their suppliers. Cash Conversion Cycle on Profitability The cash conversion cycle is able to capture the impact of an effective working capital management policy, which are due to the effects from turnover of receivables, inventories and payables. The function of cash conversion cycle is defined by Jose, Lancaster and Stevens (1996, p.34): The CCC measures the time between cash outlays for resources and cash receipts from product sales. The CCC is dynamic in the sense it combines both balance sheet and income statement data to create a measure with a time dimension. Richards and Laughlin (1980) consequently operated this concept by measuring the number of days funds are committed to receivables and inventories and less the number of days payments are deferred to suppliers. Shin and Soenan (1998) are able to prove a strong correlation between cash conversion cycle and profitability. Even so, they used a substitute of cash conversion cycle called the net trading cycle. Using this cash conversion cycle, also known as cash-to-ca sh (C2C), companies could establish a point of reference for inter-firm comparisons. Besides improving profits earned, companies could obtain overall efficiencies and balance supply chain operations (Hutchison, Farris II Anders, 2007). Regional United States of America According to a research done by Kim, Rowland and Kim (1992), it was about the implications of working capital management practices by Japanese manufacturers in the US. This study is to determine the objectives of working capital management by Japanese manufacturers in US and to identify options for funding. As Japans foreign direct investment in the business expansion of US has increased rapidly, therefore, it is important to manage the firms working capital well. International working capital management has significant importance as total assets and liabilities of multinational corporations consist of current assets and short-term liabilities. There are few differences in financial structure between the US companies and Japanese manufacturers: Japanese firms rely more on banks short-term debt. Japanese firms project a lower level of net working capital. Japanese firms operate with about half as much equity as US firms. Japanese firms hold twice as much in long-term investments as US firms. Japanese firms reported lower inventory level; more accounts receivables and twice as much cash as US firms. Questionnaires were sent out to Japanese manufacturing companies operating in US. Executives from these Japanese-owned firms perform this survey to determine the companys working capital policies and practices. The data reverted back to researchers show that Japanese firms rated the most important objective of working capital management is to be providing current assets and liabilities in support of anticipated sales, while minimizing investments in current assets being the least important. Moreover, most of their short-term financing were sources from Japanese banks. In 1996, Jose, Lancaster and Stevens performed a research on the relationship of corporate returns and cash conversion cycle. This study examined the long-run equilibrium relationship between a measure of ongoing liquidity needs (cash conversion cycle) and measures of profita bility. Data collected were from the annual Compustat tapes, which covers the twenty-year period starting from year 1974 to 1993. There are altogether 2,718 firms which have complete data required. The variables were tested using nonparametric and multiple regression analysis, with the industry and size variable controlled. Richards and Laughlin (1980) and Emery (1984) had noted the constraints of using traditional financial ratios and believed in the liquidity management measures to reflect the ability of firms meeting their short-term financial obligations. Return on assets (ROA) and return on equity (ROE) measures are also included in this study to separate asset management and financing influence. Jose, Lancaster and Stevens concluded that there are key findings for ROA and ROE. These asset management returns and levered returns revealed an increase in performance and benefits. Shin and Soenan (1998) did a study to test the efficiency of working capital management to creat e profitability. They used a Compustat sample of 58,985 firms covering the period 1975 1994. The relationship between the length of net trading cycle, corporate profitability and risk-adjusted stock return was examined. Net trading cycle could be computed as below: Net Trading Cycle = (Inventory Turnover + Average Collection Period Average Payment Period) x (365 / Sales) The outcome of the study shows strong negative relation between the length of firms net trade cycle and profitability. They also considered that working capital efficiency increases profitability; there will be a negative relationship between net trading cycle and stock return. The examination of this relationship is done using the correlation and regression analysis, by industry and working capital intensity. In their study, it is mentioned that working capital is a result of the cash conversion cycle. Gentry, Vaidyanathan and Lee (1990) developed the weighted cash conversion cycle, which scales the timi ng by the amount of funds in each step of the cycle. On the other hand, Deloof (2003) said that this method could not be used due to incompleteness of information available for calculation. Liquidity ratios, such as current ratio and acid-test ratio, could not measure the working capital management efficiently due to reasons that these ratios include calculation of assets which are not readily available to be converted into cash and the ratios ignored the timing of cash conversion (Shin Soenan, 1998). In all, maximum working capital efficiency is an essential factor of total corporate strategy to create shareholders value. A research was done on the international working capital of multinational corporations by Dr. Hadley Leavell from Sam Houston State University. His journal was published in 2006. To enhance profitability of multinational corporations, Ricci and Di Vito (2000) suggested reducing the floating costs of time value, losses on outstanding accounts receivables, tr ansaction costs and foreign exchange conversion costs when moving cash between countries. However, the difficulty to overcome regulatory and geographical barriers may lead to a loss of control and payment regulations placed on cross-border cash concentration to maximize profitability. Regional Europe In year 2003, Deloof investigated the relation between working capital management and profitability of a sample 1,009 large Belgian non-financial firms between years 1992 1996. The cash conversion cycle was considered as the comprehensive measure for working capital, whereas gross operating income is the measurement for profits. There is the weighted cash conversion cycle modified by Gentry, Vaidyanathan and Lee in 1990, but was not applied by Deloof because of the limited information availability. Deloof related the correlation and regression analysis to his research to prove that there is a relationship between working capital management and profitability. Another research done in Europe is by Lazaridis and Tryfonidis in year 2006. They investigated the relationship between working capital management and corporate profitability of a sample of 131 companies listed in the Athens Stock Exchange. Data was collected from year 2001 2004. In this research, profitability was m easured through gross operating profit and cash conversion cycle. Lazaridis and Tryfonidiss research also established that larger companies are cash-management-focused with more credit sales, which led to cash flow problems. Smaller scale firms are more focused on stock management and credit management. Similar to Deloofs (2003) research, the cash conversion cycle is used to describe the effectiveness of working capital management in this study. Regression analysis used in this research showed a negative relationship between cash conversion cycle and profitability. Garcia-Teruel and Martinez-Solano (2007) were involved in a research to provide evidence about the effects of working capital management towards to profitability of Spanish small and medium-sized (SME) enterprises. Many previous researches are focused on larger form of firms. They collected a sample of over 8, 800 SMEs which covers the year 1996 2002 from the AMADEUS database. The selection was done in accordance t o the requirements by Europeans Commissions recommendation on the definition of SMEs. In fact, the current assets and current liabilities of their sample of SMEs proportion is the majority of total assets and liabilities available to the firms. They used the cash conversion cycle to measure the profitability of the firms on their research sample. Their study was supported by Deloof (2003), confirmed that firms can improve profitability by lowering outstanding accounts receivables and payables and inventories. A univariate analysis was conducted to determine differences in variables, followed by a multivariate analysis to determine working capital management on corporate profitability. Return on Assets ratio was set as the dependent variable to establish profitability. In the correlation matrix used, they found a negative relationship between their dependent variable (return on assets) with the number of days accounts receivables, days of inventory and days accounts payable. They con firmed that by shortening the cash conversion cycle, firms could improve profitability. Regional Others Hossain and Akon (1997) did a case study on financing working capital of Bangladesh textile mills corporations. This case study covers 40 public sector textile units under the ownership and administration of Bangladesh Textile Mills Corporations. The study covered a period of twelve years from 1982 1993. According to Hossain and Akon, well-known economists believed that current assets should be considered as working capital as the whole of it helps to generate profits. In their study, it shows that a vast amount of short-term finance was used in financing fixed and current assets to the extent of 100 percent. This caused a lower capability to earn profits, but increases the risk of insolvency. The aggressive working capital financing (using short-term funds to finance fixed assets) should be tamed in Bangladesh textile mills corporations to maximize profits, by resorting to long-term funds which are less costly. Methods used to test their hypothesis are through regression analy sis and comparing the calculation of financial ratios. Raheman and Nasr (2007) had done a research to prove the relationship between working capital management and profitability of Pakistani firms. A sample of 94 firms listed on Karachi Stock Exchange was selected. Firms are listed for a period of 6 years from 1999 2004. It was mentioned that an excess of current assets could lead to a firm realizing its return on investment. However, it was proven otherwise if firms have a shortage of current assets (Horne Wachowicz, 2000). The measurement of profitability used by Raheman and Nasr is the Net Operating Profitability. They used the regression analysis to assess their hypothesis. Their study includes data of regression analysis of cross-sectional and time-series data. The pooled-regression (constant coefficient models) type of panel data analysis was applied. They believe that increase in the cash conversion cycle would lead to lower profit generation (Shin Soenan, 1998; Delo of, 2003; Lazaridis Tryfonidis, 2006; Garcia-Teruel Martinez-Solano, 2007). Summary of Literature Review Author (Year) Market (Region) Evidence of Findings Kim, Rowland and Kim (1992) Japanese Manufacturers in US (USA) Objective of working capital management is to be providing current assets and liabilities in support of anticipated sales. Jose, Lancaster and Stevens (1996) Compustat (USA) Key findings in asset management returns and levered returns. Shin and Soenan (1998) Compustat (USA) Relationship between the length of net trading cycle, corporate profitability and risk-adjusted stock return. Leavell (2006) Multinational corporations (USA) International working capital and multinational corporations. Deloof (2003) Belgian non-financial firms (Europe) Application of cash conversion cycle. Lazaridis and Tryfonidis (2006) Companies listed on Athens Stock Exchange (Europe) Larger companies are cash-management-focused, Smaller firms are more focused on stock management and credit management. Garcia-Teruel and Martinez-Solano (2007) Spanish SMEs (Europe) Effects of SMEs working capital management towards its profitability. Hossain and Akon (1997) Bangladesh (Asia) Financing Bangladesh textile mills corporations. Raheman and Nasr (2007) Karachi Stock Exchange (Asia) Working capital management of Pakistani firms and its profitability. Table 2.1 Summary of Literature Review Conclusion Working capital is about establishing optimum liquidity position by effectively managing resources invested in day-to-day operations of the business. After studying the journals and researches done, it can be concluded that liquidity and profitability of firms was affected by the components and working capital management measures (accounts receivable, inventory and accounts payable).

The Misunderstood Religion of Islam - 609 Words

Islam is perhaps the supreme misunderstood religion today, among non-Muslims and among some of the Muslims themselves. There are both historical and modern influences that might clarify this misconception of Islam within certain rings in the West. One should start with the fact that Islam, represented historically as the Ottoman Empire man Empire, occupied parts of Europe, which had certainly not occurred to European civilization before. Then there were the Crusades, which was Christendom attempting to, I believe, execute and impose its religion upon the Middle East. I deliberately use the phrase Middle East, as the Crusades did not just impact the Muslim population; the Jews were also in a similar position and were victims of this process. Furthermore, according to specific groups, the Orthodox Christians were victims as well of those circumstances. Therefore, it was fundamentally Western Christendom that was the driving factor of the Crusades, which extended throughout centuries an d ended in defeat for the powerful Christian leaders. This had an impact on the psyche of the Western people and influenced their opinion of civilization. Then, of course, you had colonialism, which affected both sides and created a situation in which the antagonism became even more serious. After the colonial period, a key factor that arose concerned the economic benefits represented by oil, which is considered a gold commodity that is most essential to manufacturing and industrialShow MoreRelatedIslam- Misunderstood Religion564 Words   |  2 Pages Introduction Islam is indeed a misunderstood and misrepresented religion in the West. It is for any seeker of the truth who might once have wondered what the religion of Islam is all about, who Allah is, what ultimate goal of man’s existence is. These questions and many others come up on different occasions but are brushed aside for various reasons. When we consider the way so many generations in the West were instructed in the religious problems facing humanity and admit the ignorance in whichRead MoreIslam: The Misunderstood Religion1879 Words   |  8 Pagesï » ¿ISLAM: The Misunderstood Religion Islam is probably the most misunderstood and misinterpreted religion in the world. This misfortune can be traced back to the day of crusades when Islam was portrayed as a barbaric and pagan religion in the western society. Unfortunately, this misconception prevailed in the western society and hence Islam became to be associated with various misconceptions, false stories, and biased accounts that became part of scholarly articles and authentic histories. HoweverRead More The Media and Mass Misinterpretation of Islam Essays893 Words   |  4 PagesThe Media and Mass Misinterpretation of Islam As the cross is the symbol of Christianity, the Star of David the symbol of Judaism, the Crescent Moon and Star are supposedly the symbols of Islam. Islam at its core is a peaceful religion, which like many other religions over the ages has at times been misunderstood not only as to the values it preaches, but also in relation to its core beliefs. Although in today’s post September 11th world Islam and its followers, who are also known as MuslimsRead MoreJihad Is A Symbol Of Destruction And Terrorism909 Words   |  4 PagesArguably the most misunderstood term in the religion of Islam, Jihad could mean one of two things: a struggle for or against something or a Holy War against a nation. The idea of Jihad came about when Prophet Muhammad (peace be upon him), most praised and recognized Prophet of Islam, wanted to spread Islam. Today, Jihad is a symbol of destruction and terrorism. It is frequently seen in the headlines of Western media as a demeaning term meaning an all-out explosive battle has been ensuing betweenRead More Thomas W. Lippmans Understanding Islam Essay1224 Words   |  5 PagesThomas W. Lippmans Understanding Islam Thomas W. Lippman gives an introduction to the Muslim world in the book Understanding Islam. He has traveled throughout the Islamic world as Washington Post bureau chief for the Middle East, and as a correspondent in Indochina. This gave him, in his own words, sharp insight into the complexities of that turbulent region. However, the purpose of the book is not to produce a critical or controversial interpretation of Islamic scripture. It is insteadRead MoreReligion1264 Words   |  6 PagesMisconceptions about Islam – A personal perspective Islam may be the most misunderstood religion in the United States. The impression that majority of non-Muslim Americans have is usually obtained through the media which typically represent Islamic countries or groups in the middle of a Holy War. These wars are usually waged by Islamic Fundamentalist who use terrorism and other violent acts to get their messages across giving Islam a negative reputation. Because of the lack of understandingRead MoreThe Misconceptions About Women in Islam Essay1326 Words   |  6 PagesAbout Women in Islam While people in the west think that women in Islam are oppressed, they do not know that Islam liberated women from oppression. There are many people who have opinions about the religion of Islam, but mostly about the women who follow it. Westerners have this idea that women in Islam are disrespected, mistreated and oppressed. In actuality, these allegations are incorrect. Women in Islam have rights and are not oppressed. The veil is widely misunderstood and many do notRead MoreA Discussion Of Faith Rose Surrounding The World Trade Center1630 Words   |  7 PagesMarch 22nd, a question of faith rose surrounding the sanctity of the Islamic faith. In an article meant to expose answers to this very question John Kasich brings up a point that when people claim France is at war with Islam, they actually should be referring to radical Islam. This point pulled further controversy as those who were not Islamic began to wonder if the faith condoned suicide bombings in the name of ex pelling infidels and bringing the coming of the Caliphate. Another case mentionedRead MoreReflection Paper for Inside Islam638 Words   |  3 PagesReflection Paper Two On the film Inside Islam Submitted to: Prof. Elma M. Lumantas Submitted by: Cresinte Gumilao Subject: History 3 Day and Time: T-Fr 4:00-5:30 School: MSU-GSC Date: March 10, 2011 Part 1. Summary Inside Islam’s background comes from this often misunderstood faith back to its tradition origins before and within the Hebrew Bible, also providing information about on how the religions central constituents helps spread Islam religious belief throughout the world. ThisRead MoreDoes the Media Correctly Portray Islam? Essay861 Words   |  4 Pagesrecent survey, a television network randomly asked people what came to mind when they heard the word Islam (Boston Globe 2005). The majority of the responses were 9/11, terrorists, suicide bombers, Saddam Hussein, and other things along those lines. This may have reinstated the opinions of those who thought poorly of Islam, and already believed it to be a United States hating terrorist religion. Now I see these fallacies even more clearly because I too had similar beliefs; but after taking a course

Creative strategy in social media marketing - MyAssignmenthelp.com

Question: Discuss about the Creative strategy in social media marketing. Answer: Content Marketing Strategy Identification of the audience, user need and value gap Audience- The audience for the Xiaomi phones are the students, young professionals and gadget lovers, who desire to experience a quality Smartphone with maximum features and at affordable cost. The Asian market should be targeted as people here desire to buy products that can worth the price that they are investing. At the end of the year 2016, the total market share of Samsung is India is 23%, Lenovo-Motorola was 9.60%, Micromax was 7.50% and Xiaomi was 7.40% (The Economic Times 2018). The content for the Xiaomi Smartphone should highlight the statistics that is related with the sales that the organization has attained. Taken for instance, the annual sales for the year 2012 was 7.19 million Smartphone, 18.7 million Smartphone in 2013, 61.12 million for the year 2014 and the sales up to 70 million at the end of 2015 (The Economic Times 2018). User Need/Value Gap Macht (2014) stated that the effectiveness of content in website should also attract vendor apart from direct customers. Law et al. (2014) highlighted the reason that many people prefer to purchase from physical stores. Thus, the content for online websites should highlight the benefits that their vendors are getting by associating with Xiaomi. The website should present a separate page for vendors and also provide a list of existing vendors. Link for the online form should also be present for targeting potential interested shopkeepers. Moreover, actual statistics that represents the increase in the number of the vendors should also be illustrated in the page. Tolkoff and Anders (2013) furthermore stated that a transparent contact system should be present for these vendors as these organization desires to share their business goals and objectives. At present Xiaomis website do not contain any tab for existing vendors and lack the details for the procedure of vendor association. Thus, vendors, who are interested to develop partnership with Xiaomi face challenges in contacting them. The details about the comparative statistics of the vendors are also not present. Moreover, the comparative statistics related to the sales made by Xiaomi and other leading stores is also absent that raises the problem of representing the effectiveness of their Smartphone and sales. The decision making unit comprises of the CEO, a member from board of directors (outside the organization), CFO for budget allocation, digital marketing team and website developers. Key members in decision making process Role of the members CEO Finalize the decision One member from board of directors Highlight the current situation of market CFO Finalize the budget for implementing the content marketing approaches Manager from digital marketing team Identify the key areas through which more customers can be attracted and website presence can be enhanced Lead of website developing team Suggest the design of the website Table 1: Key members and their roles in decision making process (Source: Created by Author) Face-to-face meeting should have to be conducted so that all the business objectives can be clearly defined. However, digital communication tool like Whatsapp, Facebook Messenger and formal e-mails can also be used for sharing regular updates. The type of question that should be asked in the meeting- What are the current situation of the effectiveness of the content?, How the content of the website can be enhanced?, How effective the design of the website can be developed?, How much details should be revealed to the public?, How much budget can required for developing new content? and How to measure the effectiveness of the newly developed content?. The social media that are mostly used by Xiaomi are Facebook, Google+ and Twitter but the medium of YouTube, Pinterest, LikedIn and Instagram should also be used. However, the application of Weibo, Ozone and Tecent can also be utilized for better communication of the recent news about any Xiaomi Smartphone. The content related to the new launching of the mobile phones, the technology incorporated in those phones, the advantages and benefits that user can get from using Xiaomi Phones, the details of upcoming technology and series should be shared. The newspaper articles related with their organization and sales should also be shared with available link to the newspaper article should also be delivered through the content. These details should be shared through all the existing social media and the suggested social media so that all consumers can be targeted irrespective of the fact what social media medium users are utilizing. The topic for these contents are- Latest news for Xiaomi Users New technology in Xiaomi Smartphone Upcoming Smartphone technology The best Xiaomi phone of 2018 Features of Xiaomi Phones Problem from audiences point of view The main identified problem is the inability of the present of all the mediums of social media and development of mobile application. Users faces problem regarding the false promises that organization made to the people and motivate them to share their posts with their friends and other members. These posts were deleted once, their products get promoted and pretent that they have not share such kind of posts. The current process to overcome this adversity is to reply back to the use within few hours so that their perception regarding the organization can be changed. However, the marketing team should also contact the user through SMS and formal e-mails and answer their concern. Position your solution The products here considered are mi, redmi note 4, mi box, mi mix2 and mibox. These products are also highly searched by users. Users prefer this brand as they get many facilities in a Smartphone at affordable price. Other leading Smartphone companies charge high cost of their mobile phone with same features. The content should also present the benefits and the comments of some happy customers. This content can be supported with the sales revenue statistics so that customer can rely on what they are positing and the reliability of the fact. Goals and Key Performance Indicator Goals for the people S.M.A.R.T factors Expectation activities for the actions Specific The content of the websites and social media should attract 100,000 new viewers every month for the next ten years by developing effective content. get 5,000 users through email signups Measurable The other social media like YouTube, Instagram, Pinterest wwill be utilized and regular post will be broadcasted every day. Per day it is expect to get 1,000 viewers and 100 shares for each social media platform. Achievable All the posts (videos) related to technology, upcoming series, feature and specifications details and discount should be broadcasted through YouTube. Relevant Attractive heading for the content help visitors to visit the pages and the related post. The statistical data help them to rely on the effectiveness of the available data. Time bound Within a year, Xiaomi is able to attain 11% more visitors compared to 2017. Table 2: S.M.A.R.T Goals (Source: Created by Author) Key Performance Indicator (KPI) Unique visits (UV)- Xiaomi should use UV approach to compare different forms of trends and content over the time and measure the number of individual read the content. However, the type of UV should also be measured like how many individual visits for the blog or for website. This will allow the company to identify what sources are mostly preferred by users. Geography- Though the website and blogs are universally available but evaluating where the content is being read more the organization to allocate more budget. The developers can also be asked for developing the content in their national language so that they can understand the content and see the effort to value the customers. Popular and problematic onsite content- In this aspect, Xiaomi should identify the top folders, top landing pages and top exit pages for identifying the most followed posts and the post that raises controversy. This will help the organization to omit the negative reputation related to the organization. Content performance measures- In this case, the total number of shares from the visitors, follower volume, referring domain and inbound links will help Xiaomi to assess the effectiveness of the PostRank score, shareability, bounce rate and pages per visit. Mobile readership- It is important to measure the tool that is used by a content visitor to read the content. This will help the company to optimize the content. Plan Content Topic Photograph captured by Redmi mobile phone Mi device that can be best used for watching your favourite TV series New devices apart from Smartphone that Xiaomi has introduced Updates for software for Xiaomi phones Keywords mi redmi note 4 mi box mi mix2 Keywords and hashtags in content with social shares #selfie #concept #story #life #creative #thought #navinvatsa #monochrome #bnw #top_bnw #yourshot_india #ypurshotphotographer #mypixeldiary #photographers_of_india #indiaphotoproject #ig_asia #portrait #selfportrait #mobile #click #redminote4 #redmi #india (Source: Instagram 2018) #redmi #xiaomi #silhouette #streetphotography #street_persons #blackandwhite #bnw_captures #postthepeople #aloneinthestreet #xiaomi #xiaomiredmi4a#xiaomiredmi4x#xiaomi#redmi Keywords used in media releases or other marketing collateral #Redmi5A #MiPowerBank #MIA1 #MiMix2 #Xiaomi Call to Action Primary CTA Secondary CTA Article Sign-ups for subscription Facility to download the article in pdf form Email Read the mail and click for subscription Reply on the mail for additional information Website Page Sign-up got member subscription Request for knowing all the details of upcoming models and discount on price Table 3: Call to Action (Source: Created by Author) Channel Plan Social Network Current number of followers Avg # new followers per week Avg # likes, comments, shares per week YouTube 119,871 subscribers 20,000 50,000 likes, 15,000 comments and 8,000 shares Pinterest 329 followers 30 100 likes, 40 comments and 15 shares Instagram 30,200 followers 1,000 10,000 likes, 600 comments and 350 shares Table 4: Channel Plan (Source: Created by Author) Social Network Reach (target #impressions, views of this post) Act (target #likes, comments, shares) Convert (target # click through to the www) Engage (target # who do the CTA) YouTube 1.1million 50,000 likes, 15,000 comments and 8,000 shares 100,000 15,000 Pinterest 1000 100 likes, 40 comments and 15 shares 300 1000 Instagram 50,000 10,000 likes, 600 comments and 350 shares 34,000 8,500 Table 5: Reach, Act, Convert and Engage for social media (Source: Created by Author) Social Network Current number of followers Avg % Growth per week Target % Growth per week Avg % Engagement per post Target % Engagement for this post YouTube 119,871 subscribers 12% 15% 79% 85% Pinterest 329 followers 3% 5% 87% 90% Instagram 30,200 followers 7% 10% 88% 90% Table 6: Growth of social media (Source: Created by Author) Audience Traction Article and 3 related social posts Audience Traction Article Article title- No.1 Xiaomi Fan Sale, Huge discounts for Mi fans an some may win those price just at Re.1 SEO keywords- Xiaomi, No.1 Xiaomi Fan Sale, Xiaomi Mi A1 Special Edition Red, Xiaomi Mi MIX 2 and Xiaomi Redmi 4 Content Xiaomi has planned to hold No.1 Mi Fan Sale on starting of the year 2018 on February. The other devices that can be purchased on discounts are Xiaomi Mi MIX 2, Mi Max 2, Xiaomi Redmi 4, Xiaomi Mi A1, Redmi Y1 Lite and Redmi Note 4. The sale will be from 5th February, 2018 to 12th February, 2018. There will also be lightening deals on the purchase of Redmi Notes, VR headsets, Mi fitness bands and Mi Routers from the website only. Users have to keep their eye on the websites for grab the first opportunity at Re.1 to make the purchase. The facility that users can get will be- Heavy discount on Xiaomi Mi Max 2 1 sale from 1pm during the week The products selected for discounts are Redmi Notes, VR headsets, Mi fitness bands and Mi Routers The discount can be available through website purchase only Xiaomi Mi Max 2 is incorporated with octa-core Qualcomm Snapdragon 835 processor along with 6GB RAM. Redmi Note 4 on the other hand built with 2GHz octa-core Qualcomm Snapdragon 625 processor. Xiaomi Mi Max 2 and Redmi Note 4 both has 128GB internal storage and this can be expanded by the user on their desire. The camera for Xiaomi Mi Max 2 has 5-megapixel front shooter and a 12-megapixel primary camera. Redmi Note 4 however have 13-megapixel primary camera with same 5-megapixel front shooter. People now-a-days become more conscious about photography and want a great in-built camera in their Smartphone. The sale details for discount are Xiaomi Mi MIX 2 will be available at the price of Rs. 30,999 from Rs. 35,999. The price of the Mi Max 2 will be as low to Rs. 10,999 from Rs. 14,999. There will be discount of Rs 1,500- Rs 2,000 on Xiaomi Redmi 4 models. There will be attractive sales on the accessories like Mi In-Ear Headphones Basic Matte, phone cases and fitness bands. Earphones will be available on Rs 3999 and the Mi capsule earphone will be available from Rs899. The price of the Mi Bluetooth Speaker Basic 2 will be Rs. 1,699, down from Rs. 2,699. The Re. 1 sale is eligible for the products like Xiaomi Redmi 5A, Mi Router 3C White, Mi VR 2 Play Dark Grey, Mi Wi-Fi Repeater 2 White, Redmi Y1 Lite and Mi Band - HRX Edition Black. Additional offers that users can grab:- Up to Rs. 5,000 SuperCash cashback on payment through MobiKwik wallet 1 sale on 3 premium products for first five purchasers 3-month free subscription of Mi community 12-month movie and music subscription For the latest new related to the Xiaomi phone, click on our Gadgets 360 articles for gadget seekers, follow is on Facebook and Twitter or subscribe to our YouTube Channel. You can also check to our news section on our Official Xiaomi website. Social post 1 The wait is only about less than a month for gadget lovers. Xiaomi now bring super lightning deal for those, who desire to use electronic gadgets for extra-ordinary experience. They can now experience the top-class quality within their budget. So, grab the offer and keep an eye especially for Re.1 sale from 4th February, 2018 to 12th February, 2018. Social post 2 Xiaomi users- the countdown has started and the booking for your preferable gadget is open now. You can now register your purchase and het additional 10% off on your every purchase. You just have to fill a subscription form for No.1 Xiaomi Fan Sale and pick you desired products. You can also pay for your purchase beforehand and get guaranteed Rs 1000 cash back on your credit or debit card. Social post 3- I have grabbed the __________________________ on the super sale day and my experience is __________________________________________________________. Image 10: Mi phones (Source: Mi.com 2018) This process is known as Fill in the Blank trick and is highlight effective on the social networking site of Facebook and Instagram. The prime reason is that people ususlaly follow and understand the pictorial posts quickly than other posts and thus this promotional one liner content. Duggan and Brenner (2013) stated that this type of post is written in one sentence but the effectiveness of the post is much higher than other descriptive posts. People write their experience both positive and negative and then write comments by mentioning the name of their friends. They on the other hand write additional comments and this way the number of likes increases along with the probability of sharing the posts. Persuasive email message Dear Xiaomi Customer, Congratulations for choosing Xiaomi as your family and for making purchase from us. Your Xiaomi is now giving their members a more attractive and lifetime deal. You can now purchase your desired products at 50% off during the seasons sale and get a free premium membership for an entire year. You just have to log-on to our website and fillip a subscription form and pay a simple amount of Rs 500. This offer is valid for first 500 subscribers. Information for all attractive deals will be sent to you 30 minutes prior. Take the advantage for all the best deal. You can also refer your friends and family members to extend our family. On every 5 new customer referrals you will get Rs1000 cash back in you Mi Wallet. Regards, Persuasive landing page Image 11: Persuasive landing page (Source: Created by Author) Reference List Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Ashley, C. and Tuten, T., 2015. Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement.Psychology Marketing,32(1), pp.15-27. Baltes, L.P., 2015. Content marketing-the fundamental tool of digital marketing.Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V,8(2), p.111. Botha, E. and Reyneke, M., 2013. To share or not to share: the role of content and emotion in viral marketing.Journal of Public Affairs,13(2), pp.160-171. Chaffey, D., Smith, P.R. and Smith, P.R., 2013.eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge. Duggan, M. and Brenner, J., 2013.The demographics of social media users, 2012(Vol. 14). Washington, DC: Pew Research Center's Internet American Life Project. Han, M.C., 2014. How social network characteristics affect users trust and purchase intention.International Journal of Business and Management,9(8), p.122. Holliman, G. and Rowley, J., 2014. Business to business digital content marketing: marketers perceptions of best practice.Journal of research in interactive marketing,8(4), pp.269-293. Horzetzky, D., 2015. Content-Marketing Native Advertising: Not the same, however inseparable.Vortrag an der HWR, Berlin,27, p.2015. Instagram., 2018.Instagram post by Navin Kr. Vatsa Jan 24, 2018 at 11:50am UTC. [online] Available at: https://www.instagram.com/p/BeVMckiHqOX/?tagged=redmi [Accessed 25 Jan. 2018]. Jefferson, S. and Tanton, S., 2013.Valuable content marketing: How to make quality content the key to your business success. Kogan Page Publishers. Jefferson, S. and Tanton, S., 2015.Valuable Content Marketing: How to Make Quality Content Your Key to Success. Kogan Page Publishers. Law, E.L.C., van Schaik, P. and Roto, V., 2014. Attitudes towards user experience (UX) measurement.International Journal of Human-Computer Studies,72(6), pp.526-541. Leeflang, P.S., Verhoef, P.C., Dahlstrm, P. and Freundt, T., 2014. Challenges and solutions for marketing in a digital era.European management journal,32(1), pp.1-12. Macht, S.A., 2014. Reaping Value?Added Benefits from Crowdfunders: What Can We Learn from Relationship Marketing?.Strategic Change,23(7-8), pp.439-460. Mi.com., 2018.Redmi Note 4 Reviews - Mi India. [online] Available at: https://www.mi.com/in/note4/review/ [Accessed 25 Jan. 2018]. Neuendorf, K.A., 2016.The content analysis guidebook. Sage. Pulizzi, J., 2014.Epic content marketing: How to tell a different story, break through the clutter, and win more customers by marketing less(p. 5). McGraw-Hill Education. Rahimnia, F. and Hassanzadeh, J.F., 2013. The impact of website content dimension and e-trust on e-marketing effectiveness: The case of Iranian commercial saffron corporations.Information Management,50(5), pp.240-247. Shih, C.C., Lin, T.M. and Luarn, P., 2014. Fan-centric social media: The Xiaomi phenomenon in China.Business Horizons,57(3), pp.349-358. Statista Infographics., 2018.Infographic: Half of the World's Online Population Uses Facebook. [online] Available at: https://www.statista.com/chart/1103/top-10-social-networks-in-q1-2013/ [Accessed 25 Jan. 2018]. Stelzner, M., 2014. 2014 Social Media Marketing Industry Report.Social media examiner, pp.1-52. Strauss, J., 2016.E-marketing. Routledge. The Economic Times., 2018. Samsung retains top spot while Lenovo-Motorola is new No.2 in Indian smartphone market. [online] Available at: https://economictimes.indiatimes.com/tech/hardware/india-smartphone-market-jumps-in-q3-lenovo-replaces-micromax-as-no-2idc/articleshow/55432701.cms [Accessed 25 Jan. 2018]. Tolkoff, J. and Anders, R., 2013. Commercialization: What it Takes to get a Product to Market. InBiomaterials Science (Third Edition)(pp. 1389-1399). Twitter.com., 2018.Mi (@xiaomi) | Twitter. [online] Available at: https://twitter.com/xiaomi [Accessed 25 Jan. 2018]. Vien, C.L., 2015. The future of marketing: Thriving in a digital world.Journal of Accountancy,219(5), p.50. Watson, C., McCarthy, J. and Rowley, J., 2013. Consumer attitudes towards mobile marketing in the smart phone era.International Journal of Information Management,33(5), pp.840-849.